Social Media represents an open forum for real users to engage with each other and companies. The structure allows for traceable patterns from users so companies can benefit from advertising on a specific platform. It spreads news of your website by word of mouth aka Free Advertising! Posting for your company can be as various as time-limited promotional offers, the location of your food truck in NYC that day, new product launches, or any significant update your company chooses. Hell, use it to message privately with consumers for feedback.
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